{"id":58,"date":"2023-05-14T14:44:07","date_gmt":"2023-05-14T14:44:07","guid":{"rendered":"https:\/\/brotherad.com\/lisboa\/?post_type=course&p=58"},"modified":"2026-01-20T22:38:22","modified_gmt":"2026-01-20T22:38:22","slug":"planificacao-estrategica","status":"publish","type":"course","link":"https:\/\/brotherad.com\/lisboa\/course\/planificacao-estrategica\/","title":{"rendered":"PLANIFICA\u00c7\u00c3O ESTRAT\u00c9GICA"},"content":{"rendered":"\n
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PLANIFICA\u00c7\u00c3<\/strong>O ESTRAT\u00c9GICA<\/h1>\n\n\n\n
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Quero mais informa\u00e7\u00f5es<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Dura\u00e7\u00e3o<\/h3>\n\n\n\n

3 meses<\/p>\n<\/div>\n\n\n\n

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Professores<\/a><\/h3>\n<\/div>\n\n\n\n
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Disciplinas<\/a><\/h3>\n<\/div>\n\n\n\n
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In\u00edcio<\/h3>\n\n\n\n

EM BREVE!<\/p>\n<\/div>\n<\/div>\n\n\n\n

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OS TEUS PROFESSORES<\/h2>\n\n\n\n\n
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Rafa Buciani<\/h3>

Fundador e Consultor Acad\u00e9mico e Professor de Estrat\u00e9gia Criativa <\/p>

Diretor de Estrat\u00e9gia e Consultor de Marcas e Neg\u00f3cios Independente <\/p>

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Gabriel Batista<\/h3>

Coordenador e Professor do Curso B.Strategist e Professor Curso Intensivo de Criatividade <\/p>

Head Of Strategy O Escrit\u00f3rio <\/p>

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Margarida Videira da Costa<\/h3>

Professora do Curso B.Strategist <\/p>

Diretora de Estrat\u00e9gia na Plot Marketing Agency e CEO yadayada<\/p>

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Catarina Rom\u00e3o Martins<\/h3>

Professora do Curso B.Strategist <\/p>

Senior Independent Strategist<\/p>

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AS DISCIPLINAS \"\"<\/h2>\n\n\n\n
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Estrat\u00e9gia de marca<\/h3>\n\n\n\n

Aqui, tratamos da vis\u00e3o e das necessidades das marcas em rela\u00e7\u00e3o a um estratega.<\/strong><\/p>\n\n\n\n

Nesta disciplina, falaremos de constru\u00e7\u00e3o de marca e tudo que compreende este desafio.  Desde posicionamento at\u00e9 a defini\u00e7\u00e3o de KPIs para medir resultados.<\/p>\n<\/div><\/div>\n\n\n\n

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Estrat\u00e9gia de comunica\u00e7\u00e3o<\/h3>\n\n\n\n

A criatividade e a estrat\u00e9gia<\/strong> sempre foram utilizadas na hist\u00f3ria da humanidade como compet\u00eancias importantes para sobreviver e, com a evolu\u00e7\u00e3o da sociedade, virou ferramenta de neg\u00f3cios e de venda. Queremos treinar os nossos alunos para que tenham skills de comunica\u00e7\u00e3o estrat\u00e9gica <\/strong>que podem ser trabalhados em qualquer setor profissional. <\/p>\n<\/div>

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Criatividade e conceptualiza\u00e7\u00e3o<\/h3>\n\n\n\n

Neste m\u00f3dulo, falaremos de todo o aspecto e uso criativo da estrat\u00e9gia, desde como fazer um bom briefing criativo at\u00e9 como enfrentar e resolver um problema de modo a encontrar uma solu\u00e7\u00e3o criativa. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":26,"template":"","categories":[],"class_list":["post-58","course","type-course","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPLANIFICA\u00c7\u00c3O ESTRAT\u00c9GICA - Brother Lisboa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brotherad.com\/lisboa\/course\/planificacao-estrategica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PLANIFICA\u00c7\u00c3O ESTRAT\u00c9GICA - Brother Lisboa\" \/>\n<meta property=\"og:description\" content=\"Dura\u00e7\u00e3o 3 meses Professores Disciplinas In\u00edcio EM BREVE! 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