{"id":1329,"date":"2025-12-05T21:06:55","date_gmt":"2025-12-05T21:06:55","guid":{"rendered":"https:\/\/brotherad.com\/lisboa\/?post_type=course&p=1329"},"modified":"2026-01-20T22:49:45","modified_gmt":"2026-01-20T22:49:45","slug":"ia","status":"publish","type":"course","link":"https:\/\/brotherad.com\/lisboa\/course\/ia\/","title":{"rendered":"IA PARA MARCAS E AG\u00caNCIAS"},"content":{"rendered":"\n
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IA PARA MARCAS E AG\u00caNCIAS<\/h1>\n\n\n\n
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Quero mais informa\u00e7\u00f5es<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Dura\u00e7\u00e3o<\/h3>\n\n\n\n

1 m\u00eas<\/p>\n<\/div>\n\n\n\n

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Professores<\/a><\/h3>\n<\/div>\n\n\n\n
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Disciplinas<\/a><\/h3>\n<\/div>\n\n\n\n
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In\u00edcio<\/h3>\n\n\n\n

EM BREVE!<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Intelig\u00eancia Artificial para Marcas e Ag\u00eancias<\/h2>\n\n\n\n

A intelig\u00eancia artificial n\u00e3o veio substituir o talento, mas amplific\u00e1-lo, desafiando-nos a repensar o que \u00e9 criar, comunicar e construir marcas num mundo que j\u00e1 n\u00e3o \u00e9 nosso.<\/p>\n\n\n\n

Este curso \u00e9 um ponto de encontro entre o racioc\u00ednio estrat\u00e9gico, a experimenta\u00e7\u00e3o criativa e o potencial transformador da tecnologia. <\/p>\n\n\n\n

Ao longo de cinco m\u00f3dulos, exploramos o que a IA pode trazer – e tirar – a quem trabalha com ideias, decis\u00f5es e narrativas.<\/p>\n\n\n\n

Da teoria \u00e0 pr\u00e1tica, os participantes aprendem a integrar ferramentas de IA em processos reais, a questionar seus limites \u00e9ticos, e a antecipar o futuro das ind\u00fastrias criativas. <\/p>\n\n\n\n

Mais do que um curso t\u00e9cnico, \u00e9 um convite \u00e0 reinven\u00e7\u00e3o profissional. <\/strong><\/p>\n<\/div>\n\n\n\n

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OS TEUS PROFESSORES<\/h2>\n\n\n\n\n
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Rodrigo Gralheiro<\/h3>

Head Digital Brand na NOS<\/p>

Coordenador do Curso IA para Marcas e Ag\u00eancias<\/p>

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Daniel Caeiro<\/h3>

Diretor de Estrat\u00e9gia na UZINA<\/p>

Professor de Intelig\u00eancia Artificial Estrat\u00e9gica<\/p>

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Andr\u00e9 Vasconcelos<\/h3>

UI\/UX and Performance Content Lead na NOS<\/p>

Professor de Automatiza\u00e7\u00e3o e Performance com IA<\/p>

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Pedro Morgado<\/h3>

Diretor Criativo na Fullsix Portugal<\/p>

Professor de Ferramentas Criativas com IA<\/p>

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Filipe Morna<\/h3>

Creative AI Lead na Fullsix Portugal<\/p>

Professor de Ferramentas Criativas com IA<\/p>

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Roberto Oliveira<\/h3>

Head of Growth na LTPLabs<\/p>

Professor de Fundamentos de IA na Comunica\u00e7\u00e3o<\/p>

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AS DISCIPLINAS<\/h2>\n\n\n\n
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Fundamentos da IA na Comunica\u00e7\u00e3o<\/h3>\n\n\n\n

Para come\u00e7ar no princ\u00edpio. <\/strong>O que \u00e9 intelig\u00eancia artificial e porque \u00e9 que se tornou imposs\u00edvel trabalhar comunica\u00e7\u00e3o sem a considerar? Este m\u00f3dulo n\u00e3o exige background t\u00e9cnico – exige apenas curiosidade e vontade de entender as bases do que est\u00e1 a transformar a ind\u00fastria.
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IA Estrat\u00e9gica: Marca, Audi\u00eancia e Dados<\/strong><\/h3>\n\n\n\n

Do insight ao posicionamento.<\/strong><\/p>\n\n\n\n

Este m\u00f3dulo \u00e9 sobre usar a IA para fazer aquilo que muitas vezes falta tempo para fazer bem: ler dados, encontrar padr\u00f5es, traduzir comportamento em marca.<\/p>\n<\/div>

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Ferramentas Criativas com IA<\/strong><\/strong><\/h3>\n\n\n\n

A caixa de ferramentas do novo criativo.<\/strong><\/p>\n\n\n\n

A IA est\u00e1 a dar-nos novas ferramentas, e \u00e9 importante sabermos como as usar antes que algu\u00e9m as use por n\u00f3s.<\/p>\n<\/div><\/div>\n\n\n\n

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Automatiza\u00e7\u00e3o e Performance com IA<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

O lado r\u00e1pido da criatividade. <\/strong>Porque criar \u00e9 tamb\u00e9m testar, adaptar, personalizar, vender e escalar. E h\u00e1 coisas que a IA j\u00e1 faz melhor – e mais depressa – do que n\u00f3s. 
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Desafios \u00c9ticos e o Futuro da Criatividade com IA <\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

A pergunta final: o que \u00e9 nosso e o que \u00e9 da m\u00e1quina? <\/strong>Um m\u00f3dulo para pensar. Porque saber usar a IA n\u00e3o chega – \u00e9 preciso saber o que queremos dela. E at\u00e9 onde a deixamos entrar.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":1395,"template":"","categories":[],"class_list":["post-1329","course","type-course","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nIA PARA MARCAS E AG\u00caNCIAS - Brother Lisboa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brotherad.com\/lisboa\/course\/ia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA PARA MARCAS E AG\u00caNCIAS - Brother Lisboa\" \/>\n<meta property=\"og:description\" content=\"Dura\u00e7\u00e3o 1 m\u00eas Professores Disciplinas In\u00edcio EM BREVE! 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